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Consequences of the new economy are eroded
margins and shortened time frames. Put this together with heavy
investments in infrastructure, supply channels, branding and
marketing, and it is not hard to imagine that money easy goes
and not easy comes for web shops.
The main success factors for web shops are economics of
scale; customer service; and automation.
Today, far too many web shop orders are processed manually,
at enormous cost compared to the sales margin. This is the great
paradox of the New Economy.
Delivery time is shrinking towards overnight-supply. Customer
service with all order related information available for
customers online will be regarded as a must. Web shops have to
take logistics and fulfillment seriously in order to keep
existing customers and attract new groups of consumers.
Web shops able to meet these demands: scale, service and
automation, will have a chance to show positive numbers on the
bottom line.
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Florina
